The Florentines love fashion. Perhaps it found its way into the culture through the roaring trade of fine wool and silk in the Middle Ages – one of the best that Europe could offer – or the century later with the Renaissance Medici rulers.
Lorenzo the Magnificent was the one who supposedly made wearing black utterly fashionable, while Eleonora di Toledo, Duke Cosimo I's wife, made opulent dressing an art form. From the early Renaissance onwards Florentine artisans were able to create, combine, and transform high-end fashion and accessories and today the histories of family enterprises such as those run by the Gucci, Ferragamo, and Pucci, going back to the 1930s, are famous all over the world. Tour presentation: this tour - upon request -includes a visit to the Ferragamo Museum, the Gucci Museum, the Costume Gallery in Pitti Palace, the artisans' workshops and the Ancient Giacosa Coffee Shop.